Dear reader,

I started this newsletter to serve as my own personal “wiki” to document some of the unusual strategies I’ve used/still use with clients (but not all of them, of course).

And to tell you the truth, I didn’t really wanna do this…

I didn’t choose the email growth marketer life—it chose me.

I was ethically “forced” to stack an atypical combo of skills…

And in doing so, it led me to “accidentally” discover…

A counterintuitive email strategy I'm now using to help businesses:

• Lower their CAC by 4x on cold traffic
• Double their list growth and conversion rates
• Blow past $2,000,000 per month in email revenue
• Sell a $2,000 course with no phone call or sales page—just a measley checkout page (with no testimonials either)
• And more…

It's an email strategy that even venture capitalists are now installing into their portfolio companies…

To get 125% returns on their investments in just 4 months.

And the better news?

Now, YOU have the chance to use this exact strategy too. Here's how...

On this page today, I am going to let you in on:

What this strategy is, how it works, and best of all…

…how you can use it today to rapidly grow your email revenue with little to no work on your part.

Now the best way to do that, is to tell you a story…

When I first started in business, I was a freelance copywriter.

Most of the copy I wrote was email copy.

But I realized shortly after...

There’s only so much you can do for a business with email copy.

I mean what happens if:

• their deliverability gets bad,
• or they need help with automations & flows,
• or they need a strategist who can tell them what automations to setup for more profit
• or they need tech support to tie all their automations, flows & backend together
• or they don't know what offers to promote, when to promote them, and what cadence to promote them with

As an email copywriter, it's important the emails you write make your clients money.

But if all that other stuff isn't dialed in, you're helpless.

And so to help my clients get better results with my email copy, I started doing all that other stuff I described.

And I basically managed everything that had to do with their email lists.

You may have heard this term as an "email list manager."

In case you haven’t - it’s basically like a Fractional Email Marketing Manager with some added perks.

Essentially, I was a copywriter & email list manager at this point...

With copywriting still being a big part of what I did.

So, on top of all the email copy & list management work…

I’d also write opt-in pages & landers for my clients.

And I wrote those pages for myself too.

However, there was this one issue that occurred when writing my own opt-in pages & landers for myself…

I was still kinda a "one man" band and didn’t have a design & tech team to support me at the time…

(Seasoned entrepreneurs know what this is like lol).

And I also knew it'd be pretty hard to hire A-players in the future for these things if I don't know how to do them myself.

So... I started building & designing those pages myself!

So despite being just an email copywriter…

I was actually pretty tech savvy, despite not branding myself as having these skills.

And after doing this for a couple years, I started working with an agency as an email marketer and funnel builder.

That’s when I moved from just copywriting to actually doing the tech side of things, too.

So instead of just writing the funnels…

And writing the emails…

I was also building & designing the funnels…

And building & designing the emails…

And I was also setting up the email auto-responders on the backend, too.

You know, like when people “Opt-in” to a VSL or webinar…

But then don’t book a call or buy the product…

So you send them those drip nurture emails to bring them back into the funnel, and nurture them to purchase, or get them to book with your sales team… you know what I mean, right?

At this point I was doing the writing & the tech side/automation side of things.

I knew email marketing & funnels in & out.

But I didn’t know how to drive traffic to those funnels.

So, I learned traffic strategies…

How to run FB ads…

And buy ad space on things like Taboola, GDN, affiliates, newsletters, and more.

Now, I knew the full funnel from end-to-end…

That’s how I got connected with a startup, which I ended up investing in and helping them scale.

The reason I got this opportunity with the startup was because they liked how I had proven results across the entire funnel.

So they brought me in as a growth marketing consultant.

But this entire time:

I NEVER stopped running email lists as an email list manager.

I was still running email lists for 7, 8, and 9-figure companies.

But instead of looking at email lists from the lens of a copywriter or list manager…

I was looking at it from the lens of an investor and a growth partner.

Here’s the most important part though:

When you run lists for 9-figure DR companies, you see how expensive it can be to make mistakes with your email list.

I won’t get too technical here, as I already explain the economics of running 9-figure email lists in this video here… (fast fwd to 1:24:54)

Let me just say, though:

For businesses of this size (in Direct Response at least), the email list is the guardian of the company’s revenue…

And it’s what lets you run payroll for hundreds of employees.

When you send offers that don’t work, the company actually loses money, and you have to make up for that lost money, in order to stay on track with your forecast…

This is so you can appease investors, and meet your company’s YoY growth trajectory.

Not to mention…companies’ strategic plans of hiring and expanding revolve around these forecasts.

So, there’s little room for error here.

The best way to avoid such errors is to follow the data, to ensure what you do continually works.

And this is where your email strategy becomes drastically different.

Now, your focus becomes:

• looking at historical sales reports,
• and making data-driven email decisions based on what will help the company the most.

If you think that sounds intense or technical, believe me…

When you invest in a company, and your own capital is on the line, it’s 10x more intense.

And going through this process, I’ve found, the easiest way to describe my email growth marketing strategy and help you grow your company is through sharing stories like this.

To that end, growing your email revenue easily, comes down to not just having more skills…

But also changing how you view email marketing in general.

So if you want an easier way to rapidly grow your email revenue…

The key is to think through the decisions you make with your email list as an investor, and as someone whose email channel is the guardian of their company’s revenue and lets them run payroll for hundreds of employees.

^^Do what's in that italicized text, and you will make more money with less work, and probably get more free time for yourself. It's how you consistently scale your company.

I won't give you a copy/paste strategy, because I don't know your business model.

And the reality is, after generating tens of millions of dollars, working with leading businesses like:

• Pilot Institute
• PESI Inc
• Teri Ijeoma
• Live Traders
• Psychotherapy Networker
• Options Income Blueprint
• OZ Fundhub
• And many others…

...I can tell you what works best for YOU, will differ from what works best for others.

That's why the best thing you can do, if you care about scaling your company and you wanna turn your email list into your company's most powerful asset, get a custom strategy for your email list.

A custom email growth marketing strategy is the ultimate competitive advantage because your competitors can't use it too.

And it's not a horizontally scaled agency service, that agencies copy/paste across all clients in the same niche—which makes the strategy less effective for everyone.

(Sigh).

Now if you read everything I mentioned, and see how it's different than other methods you've tried before.

Or if you just want to get your hands on the most effective email marketing strategy that's ever existed...

Then, based on your behavior today on this page...read the link below and take whatever action seems right or truthful to you:

>> Do NOT Click Here If You Didn't Read The Full Story Yet

I'm looking forward to growing your email revenue with you,

~Matt