Create a 365-Day Email Marketing Calendar in 40 Seconds or Less

One of the biggest questions I get from marketing teams is, “How do you lay out your email calendar throughout the year?”

It reminds me of when I used to always feel behind…

Creating things month-to-month, never getting ahead of schedule.

So in today’s newsletter, I’m gonna walk you through how to create your email marketing calendar in 40 seconds or less.

40 seconds is based on your reading speed

There’s also a video at the bottom that shows you all this, and the video is only 40 seconds long.

Here's how to build a yearly email marketing calendar in 40 seconds or less:

1. Pick a software to organize things

Three easy options:

Google Sheets, Airtable, or project management software like ClickUp, Asana, etc.

Now, what you want to do is zoom out macro, full year.

Map out all the holidays.

Jan holidays, Feb holidays, March, April and so on.

Just put a little “checkbox there for 1-2 email slots.”

2. Choosing what to promote

Next, think about what your best-performing offers are, and substitute them for the holidays as placeholders.

You now have a rough draft for the full year.

This is your “macro” plan.

Now what you wanna do, is get micro-specific for the next two to three months.

Take those same best-performing offers and place them in months you aren't selling them for the holiday promotions…

BUT… make sure there's a big enough gap between each time you're promoting that offer.

This is crucial.

Many times we struggle what to promote and when.

But the reality is, it’s best to follow, “If it ain’t broke, don’t fix it”

Meaning, if the offer is one of your best ones that tends to work, each time you send to your list…

Keep sending it lol.

As long as you have a big enough gap between when you promoted it last, you’ll be fine.

And this works in several business models…

3. Why this strategy works across several niches/verticals

For productized businesses like DTC, customers usually need more of what they bought (supplements, beauty products, new clothing styles between seasons—fall/winter/spring/summer/etc.)

And for courses/info, if you have multiple products or a clear ascension plan, it works.

And if you have a way to give paid community members a discount on their first month, it’s a great way to trip the wire for your leads who didn’t convert yet…

OR, get your current members into more premium subscription plans.

That’s it! Hopefully this was insightful. If it took more than 40 seconds, I apologize, as I added a bit more info than the video I recorded.

This is why my newsletter is 10x better, though than any social media channel.

If you’d like to see that 40-second video, though, you can click the play button below:

Talk soon,
Matt