Hey—Matt here!

Here’s my top 4 tips:

1. Know Your Numbers

Not sexy.

But the best marketers are data-driven decision makers first, copywriters/creatives second.

By leveraging data, you can replicate what’s proven to work for consistent scale YoY.

I recommend watching the Forecasting 101 section of my Email Marketing Course on YouTube. It starts at 1:26:42.

In short…

It’s like this:

Lets say you have this “Day Trading Essentials” course…

You’ve promoted it 4 times a year over the last 2 years (8 times total).

And lets say:

January 2023 you launched the course with 5 emails promoting it.

You collected $100k during the launch.

And then, when you launched it again, in March 2023, you made $80k. But this time you sent only four emails instead of five…

Well, looking at the numbers, you can see basically you generate $20k per email with this course.

So if you want to scale your email revenue…

You can think… how can I send more emails, or send to a larger list while keeping my conversions the same?

I’ll talk about list growth at a later time.

But the key here, is knowing how much you generate per email…per offer, meaning, some offers will do better than others do. It’s not the emails, it’s the offer. But the only way you know this, is you send more emails to more offers, and you track the data to see what works…

Only after you do this, can you see what kind of data-driven decisions you can make to grow your email account revenue.

Now here’s the next tip.

2. Who you put on your list matters

Put buyers on your list. Or people with money.

A lead magnet titled how to make your first $5k/month as a freelancer will get you leads… but they likely won’t become repeat-buyers.

Now, if that $5k/month freelance group IS your avatar, you’re better off creating a $1 or $2.99 info product.

If people won’t spend a dollar with you, they’re not worth having on your list.

Most of the time, it’s best to build your email list through customer acquisition. 

The best emailers build their list through customer acquisition… then resell to them.

A close second to customer acquisition is building your list through other people’s email lists.

I dive deeper into this growth tactic in this video.

Next tip…

3. WHERE your leads come from matters

Someone who buys things from emails is 20x more valuable than someone who buys things from TikTok ads.

Buying ad space on email lists from…

• Newsmax

• Media/publishing companies

• Other newsletters

…or even having affiliates mail your offer to their list will put more engaged subscribers onto your list.

And lastly,

4. Prioritize The Money-Making Metrics

P&L-minded media buyers focus on ROAS (mostly).

P&L-minded email marketers focus on things like:

• dollar-per-thousand-email sends

• rev-per-blast

• rev-per-contact

This rule applies even if you’re not running promos.

For instance…

When you’re giving out free educational content:

Study blogs & videos with a high rev-per-page view.

And when you’re sending to YouTube…

Use UTMs in the description.

And track how well your end cards perform.

Remember: Follow the money to make money.

That’s a wrap!

Hope you found this insightful today.

Talk soon,

~Matt Hommel